The Impact of Google Penguin 4.0 Update
Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. The use of black-hat techniques by a select number of them is also common. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. Well, search engines have not been silent on the issue as they keep tracking and penalizing such sites to prevent the practice from becoming rampant. That is why you will hear of search engine updates every once in a while. What do such update mean for you as a site owner?
A site that uses spammy links will suffer immediate penalties, which is unlike in past instances where the adverse consequences of applying black-hat techniques took some time. The converse situation also leads to instant rewards for your website as you may notice that you have moved a few spaces higher in search engine result pages (SERPs).
Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. For many site owners, it may be a good time to use new domains that have no link reputation instead of spending time and money on their old ones.
Several years ago, your site could remain penalized for several months or years even after you carried out the steps needed to eliminate the use of black-hat techniques. In such a situation, you could lose out significantly even after complying with the requirements of search engines, which was unfair. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
If it is just a single page that is spammed, the demotion will affect it only. In past instances, a whole site could suffer the adverse consequences of the spamming. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.
The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. So, you need to use up-to-date optimization tactics and keep updating the content of your website.
The use of great content will help you get higher rankings with the updates. Remember that content is not just text but videos and images as well. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.