Google Penguin 4.0 Update: What You Need to Know
Firstly, you may ask, what exactly is Google Penguin? Google Penguin is merely a codename for an algorithm that Google webmasters have developed that is able to punish websites that violate Google’s Webmaster Guidelines. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. Websites violate Google’s Webmaster Guidelines specifically by using black hat SEO techniques, meaning that they deliberately manipulate search engine indexes, making their website’s search engine ranking go up. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.
In other words, Google Penguin is a filter for sites that are spamming Google’s search results. They need Google Penguin to detect these kinds of spam because Google’s regular spamming systems aren’t able to detect these. Google penguin’s filter is run periodically to catch sites that are deemed spammy, and will continue to be penalized until the filter ran again and the site improved.
Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. Google Penguin’s latest release has many major updates in its package, and is named Google Penguin 4.0, or Google Penguin 7, being the 7th update in the series.
Google Penguin 4.0, being the latest release now includes the feature of being completely real time, gaining a far significant improvement from its previous versions. What happened before was that Google Penguin was only operated on a periodical basis, now Google penguin 4.0 runs constantly. This means that Google penguin 4.0 will capture, free and recapture any site that violates Google’s spam algorithm. Google Penguin 4.0’s implemented changes will now take effect in a visibly faster manner, and will appear in a shorter time after it visits a site. Google Penguin 4.0 is able to catch websites that violates guidelines by using spam link and black hat SEO methods in a much more quick manner as possibly as they can, and is also able to keep low quality sites rankings relatively low.
So with Google Penguin’s latest update, you have to improve your site and use fair and tested techniques in order for your site to rank well in their search engines. You also have to consistently audit and review your website and it’s links and perform necessary cleanups.
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