All About The New Google Penguin Update
The first time to which Google has introduced Penguin was back in April 2012 in an effort to have better chances of catching websites that are deemed to spam its search results. This is in particular to those that buy links or get them via link networks that are mainly designed to boost rankings in Google. But after few years, there were several updates that were implemented to Penguin and now come another update, which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.
And there are a number of reasons to why the new Penguin update makes many so excited like the following:
Number 1. Algorithm devalues links instead of punishing websites – rather than penalizing the entire website, this new Penguin version is devaluing spam links. When Penguin was first launched, it’s punitive in nature. What is meant by this is, if your page was affected, then you may expect that the entire site would be demoted in search without having clear instruction or explanation to how it can be recovered.
Penguin’s harshness along with misinformation that surrounds the algorithm at the same time, this causes contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 and its demotion versus devalue approach, it’s a significant upgrade and aim to improve relationship between website owners and Google.
Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. As a result, Penguin’s data is refreshed in real time and therefore, it makes changes become visible and a lot faster that typically take effect shortly after a page is re-index and re-crawl. With the update to Penguin, Google are in the better position of assessing links quickly. In other words, there’s no need to wait for Penguin updates or refreshes just to recover.
Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift has pushed the SEO industry away from manipulation and towards real strategies. Needless to say, many of the respected and successful SEOs are involved already in real marketing. There are still some shady companies and individuals on the other hand that claim to be SEOs while what they actually do is just provide spammy services.
New Penguin update is without a doubt another challenge for the unscrupulous agencies as websites that are propped to be spam would be devalued, providing better gains for those who secure links legitimately.
Cite: 5 Lessons Learned: Tips