THINGS YOU SHOULD KNOW ABOUT THE PENGUIN UPDATES.
Top search engines update their search criteria constantly to ensure that they will always provide updated, relevant and useful information to its users. Sudden and unannounced search engine updates have resulted in many a website being affected and had landed themselves in a bad light. This is necessary because it is important to make sure your site is always generated in the top results to guarantee you great results in getting clicked and opened by searchers.
As such, many online digital marketers and SEO companies have felt the need to always align their marketing strategies to it. Still, ensuring that your site is optimized for the latest onslaught of search engine updates can be quite a challenge. These search engine updates are the stimulus when it comes to determining how SEO providers and digital marketers would implement and design their marketing campaigns. Disregarding and overlooking the updates and changes imposed in these search engine results would be setting your site up for severe penalties and potentially losing your online visibility as well.
It does not really sound so bad once you consider that most of these updates are there only to make sure that user experienced is enhanced, and that all of this are geared to better providing them better results. This means eradicating any spamming strategies and keyword stuffing whenever possible, to ensure that only relevant and related results are generated at all times.
One such update that most digital marketers and SEO providers know that is currently making its rounds on the internet, would be the penguin 4 update.
This update was put in place to ensure that the results obtained and provided to the user are relevant and is what they truly needed. In a way, this also works by guaranteeing that the user will always opt for the same search engine whenever they need to look up something since they know that it will give them the kind of results they wanted all the time.
The update was able to determine the sites that have duped the system for quite some time, penalizing them by removing them from the generated results entirely or just by putting them on lower rankings. Consequently, many a website had been penalized which had inadvertently equated to millions that had lost their rankings and placing on the search engine results.
Therefore, if you do not want your site penalized, make sure that place only natural links and relevant, well-written content in your sites as much as possible.