Important Things to Remember to Keep Your Website Visible in SERPs
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.
Penguin 4 however was released for all countries and languages at the same time. This means that, independent of location, all websites will consistently experience the same impact. Penguin 4 guidelines are the same but then they are now applied real-time. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. So, both the positive and negative impacts of your actions will become noticeable faster. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.
This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.
There will also be no notification that will be given if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
But since you can see the results of your action quickly, it will also be quicker to recover from this status.
You position in the SERPs should be constantly monitored, in other words. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.
You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. All important subdomains and subdivsion of your website should not be audited for back links. This means that you need to conduct separate audits for each of the different language version of your website.
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