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Learn More About What Google Penguin Is

Google Penguin is basically a codename for update in Google’s algorithm that was announced first on April 24, 2012. This update is focused in decreasing search engine rankings of websites that violated Webmaster Guidelines set by Google by using the now declared black hat SEO techniques which involved in increasing the ranking of the website artificially by manipulating links pointing to the page. Typically, these tactics are described as link schemes.

According to the estimates made by Google, Penguin is going to affect roughly 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and bigger percentages of them in highly spammed languages. Google unveiled another update on Penguin on 25th of May 2012, which is called as Penguin 1.1. This update was known to impact less than 1/10 of a percent of the English searches.

The guiding principle for this update was intended to penalize websites that are making use of manipulative techniques in an effort to attain higher rankings on search results. Pre-Penguin websites are usually using negative link building techniques to get traffic as well as higher ranking. As soon as Penguin was introduced, it is meant that content was key and that those with excellent content will be recognized while those with spammy or little content will be penalized and receive no benefits or ranking.

Allegedly, there are a handful of websites that have lost their search rankings on Google for using the specific keywords throughout the Penguin as well as Panda rollouts. Specifically, Google has mentioned that doorway pages which are created to attract search engine traffic contradicts the webmaster guidelines.

January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.

October 5, 2012, Penguin 3 was released and has affected .3 percent of queries. The Penguin 4 or also known as Penguin 2.0 was introduced on May 22, 2013 and has affected 2.3 percent of queries while Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google could have released Penguin 3.0 on 18th of October 2014 which was confirmed later on by Google’s Pierre Farr that the new update comes without signals added.

Google has announced that Google Penguin is part of the core algorithm as of September 23, 2016. With this, the update will be real-time or in other words, websites are evaluated in real time and will decrease or increase in rankings in real time as well.

Don’t dare to use black-hat techniques just for your site to gain rankings or else, serious consequences will follow up.

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